Monthly Archives: November 2022

How to keep a Slavic lady interested in you across distance?

If you’ve met a Slavic lady you like, you probably don’t want to miss out on the chance to fall in love because you don’t reside in the same country. Even if you only see her a few times a month (or even a year), you may still have a good, meaningful relationship with her. Still, being in a long-distance relationship takes effort, and you must make an effort to ensure that you and your Slavic lady feel connected even when you are not physically together.

How often to see one other, how to feel connected when you aren’t physically together, and how to communicate while you are together or away are just a few of the many concerns that arise in a long-distance relationship.


These simple guidelines can assist you in surviving a long-distance relationship with a Slavic woman you met on a dating website:

Morning and evening conversations

It’s crucial to contact each other every morning and every evening before retiring for the night. In this manner, you have a sense of connection at the start and conclusion of each day. You will feel like a part of each other’s days even when you are not physically present with each other.

Because you would often be alone together in the mornings and evenings in a long-distance relationship, those are also the times of day when you could feel the most lonely. Additionally, a day can bring up a lot of emotional issues for us, so it might be comforting to have those check-ins.

Stay connected on the phone

Staying connected is critical in a long-distance relationship. Because so much may be lost in translation via text, talking on the phone and video chatting are the most excellent methods to stay connected. It’s tempting to go through the day depending on texting and not picking up the phone, but don’t do it. Make time for in-depth talks when you can hear and see each other’s voices and faces.

Regular in-person meetings

It’s vital that you and your Slavic woman see each other as often as possible. Without a doubt, depending on the distance, it might be difficult, but it is necessary. The idea is to see each other in person at least once a quarter. Even better if you can arrange to meet each other on a monthly basis.

Visit one another where you both reside

It might be tempting to arrange wonderful, exciting vacations to visit each other when you’re in a long-distance relationship. Alternatively, it can seem practical to meet halfway between the two places you call home. But make sure you also pay each other a visit where you each reside. Traveling to visit your Slavic woman where she lives can help you understand what her daily life is like.

Always have a plan for your next meeting

It’s essential to always know when you’re going to see each other in person. Having a certain date when you know you’ll see your Slavic girlfriend again gives you both something to look forward to. When things become tough, you’ll know precisely how long you have before the next meeting.

Talk about each other’s emotions

Demonstrate your compassion and desire to be there through it all. Ask questions such as, “How can I help you?” What do you require the most from me right now? What are your thoughts? These questions encourage the person who is feeling detached to reflect on and reveal what is truly at the heart of their feelings and thoughts. It demonstrates concern for the person asking and provides insight into what is most required to return to connection and love.

Surprise one another with small gifts

When you aren’t physically together, it’s crucial to demonstrate your attentiveness in novel ways. If you know your Slavic girlfriend like flowers, have some delivered to her. If you are aware that she is feeling unwell, order meal delivery so that it appears as though you are caring for her yourself.

Get romantic over video chat

Set aside time for romance as a pair, even if it’s online. You may interact with each other over video chat and get intimate, maintaining your attraction.

If something doesn’t feel right, talk about it.

If anything has changed in the relationship, it’s time to start questioning if you’re both on the same page and have a difficult talk about whether it’s time to end the relationship. Inquire about what has changed and what has changed. You may also need to inquire whether there is anyone else present if you believe there is. Believe in your intuition.

Prioritize one another

Long-distance relationships need effort, and it’s critical that both you and your Slavic girlfriend put in the effort and prioritize one another. When one person quits preferring the other, it’s no longer worth it. If someone begins to remove themselves, refuses to commit to plans, or withdraws, it is critical to talk about it. It’s just as important for both of you to feel as though you’re being prioritized in whatever ways make you happy.





Scam alert: Be safe while dating online

Online dating scams are especially cruel because they prey on people’s emotions. This short review outlines the warning signs of a romance scam and how to protect yourself from online dating con artists.


Warning signs of romance scams:

  • You receive a picture from a lady you met online that resembles a model from a fashion magazine more so than an ordinary selfie.
  • The woman wants to contact you by email or instant chat right away, not on a dating website.
  • She shows you a lot of love. To entice potential victims, con artists frequently bombard them with messages, emails, and phone calls.
  • She keeps saying she’ll see you in person but always finds a reason to back out.


  • Take it gradually. Ask the lady you met on a website a lot of questions, and keep an eye out for discrepancies that might indicate a fake.
  • Check out the image using Google’s “search by image” tool. If the identical image appears elsewhere with a different name, it is possible that a scammer stole it.
  • Be careful of emails that are overtly flirty or flattering. Enter the phrase into a search engine to see whether identical terms appear on websites that expose romance scammers.
  • If you believe the woman is a con artist, discontinue communication immediately.
  • Notify the dating site where you met the scammer.


  • Don’t have a false sense of security because you made the first contact. Scammers overload dating websites with phony profiles and wait for victims to approach them.
  • Don’t give out too much personal information on a dating profile or to a lady you’ve just spoken to online. Scammers might use facts like your last name or place of employment to deceive you or steal your identity.
  • Never email a lady you met online intimate images that might be used for extortion.
  • Don’t transfer money to ladies you’ve just talked to online because you won’t get it back.

Dating Russian women: Mistakes guys make

As an international dating service, we believe it is essential to explain the most typical mistakes Western men make while talking with Russian women. We are all human, and it is human to make mistakes while interacting with other people. However, if you want to prevent misunderstandings and uncomfortable circumstances, prepare ahead of time and learn how to avoid some of the most common blunders.


Not showing interest in her background

Knowing little about Russian culture will not help you if you decide to date a Russian woman. If you’re dating someone, you’d want them to know where you’re from, what you do, and what your interests are. It’s pretty much similar, except for foreign cultures and traditions, which are rather simple to learn about. You may learn a lot about Russian culture by doing a quick Google search.

Russian ladies who have gone on dates with Western men have occasionally stated that their date for the night was unaware of the location of their city on a map. Why would a gorgeous Russian lady go on a date with a careless man who doesn’t even attempt to learn the most basic basics about her background?

Falling in love too quickly

Another mistake Western guys make when starting a relationship with a Russian lady is talking about falling in love with her in their first letter. In Russia, the words “I love you” have a lot of weight. Russian guys seldom express such important things in the start of a relationship.

In Russia, saying “I love you” requires a lot of time, deep sentiments, and dedication. As a result, a Russian lady will be offended if a foreign man tries to persuade her of his profound affections from the start. Rather, she’d think he’s shallow, false, insincere, or worse, that he says this to every gorgeous women on the site.

Giving too few compliments

Appreciating beauty when you see it is something that is often lacking in Western societies. However, in Russia, women are quite self-conscious, and they like it when their partner recognizes their efforts. When on a date with a Russian woman, lavish her with compliments.

Even if you have a wonderful connection with her, you should compliment her. Some statements that make a Russian woman’s day include “Good morning, gorgeous,” “Your hair smells wonderful,” and “I adore the color of your eyes.” Recognize every small thing about her.

Not being careful in financial concerns

While some women are forced to become money parasites due to their social and economic conditions, others genuinely want to be in a romantic relationship. Not all Russian women are ready to leave you after they have obtained an American visa.

Even if a Russian woman is independent, she will still expect her partner to take care of her. Never request that she split the cost of living like you would an American lady. While most Western women would joyfully do this, it is not particularly respectful to a Russian lady.

Not discussing your future goals together

Consider a Russian lady as a prospective future. Never try to turn a Russian lady into a slave or a housewife so she may enjoy a simple life. She is not a trophy wife either. All people, including Russian women, need to be treated with respect. Russian women are intelligent enough to recognize a man who wants a marriage after just one date.

Seek for love and prosperous marriages. A Russian lady has traits that will satisfy you; just don’t force her to display them.

How to behave with a Ukrainian woman

Ukrainian women are quickly becoming the most desired wives for Europeans and Americans. And it’s a well-deserved reputation. Nobody can deny that these Slavic beauties are stunning, delicate, and one-of-a-kind. However, there are so many distinctions between them and western women that most foreigners have no idea how to handle a Ukrainian female.


When it comes to dating, Ukrainian ladies require a unique approach. So, how should a Ukrainian lady be treated?

What is the right way to approach Ukrainian women?

What you should know about Ukrainian women is that they like flirting. Most of them can detect if a man is interested in them and will force him to express it.

Giving a modest gift or flowers to a Ukrainian girl is the simplest method to approach her. If you choose the second option, roses are your finest choice. Of course, you may use different flowers, but why not stick to the classics?

The next thing to do is to express how beautiful she is to you. Don’t be afraid to compliment Ukrainian women on their appearance because it’s their strong point. Describe her eyes as deep as the ocean, or think of something more original. Tell her you feel her body is gorgeous if you do. Tell her that her face is the most beautiful thing you’ve ever seen; this expression also works well.

Ukrainian women care so much about their beauty, they will not accept those who do not. Even if you’re not the most attractive guy in the world, a fashionable haircut and outfit can help. Is it really that difficult to take for yourself? If you look and dress well, you have a far better chance of attracting the attention of a Ukrainian female.

How should you treat a Ukrainian woman?

Because a Ukrainian lady is compassionate, the ideal approach to treat her is to be concerned about her feelings and ideas. You demonstrate your appreciation and respect for her by showing an interest in her life. She will be delighted to have you at her side and will treasure your friendship.

Learn to read her emotions to determine if she is pleased or sad. This way, you’ll know when she needs your help the most. Make sure you’re there for her when she’s down; your role is to be a shoulder to weep on. Give her a hug and tell her that no matter what she’s going through right now, you’ll always be there to console her.

Let a Ukrainian woman know how much you appreciate her. It’s not about the everyday compliments you give her, though they are significant. If you want to know how to treat a Ukrainian girl, consider mixing praises with instances from your shared history.

What things should you avoid when dating a Ukrainian lady?

Everyone despises it when loved ones take them for granted. It ruins relationships and causes breakups. Yes, a Ukrainian lady is a natural housekeeper, but she should never be expected to do anything for you. Thank her for all she does for you and express your gratitude. Show her how appreciative you are. Don’t start whining because the food she cooked didn’t taste nice. Respect a Ukrainian woman by remaining silent and finishing your meal.

Allow your girlfriend some space from you while remaining in contact with her. You can always contact one another through social media. At the same time, it is essential to spend time together. It’s up to you whether it’ll be a stroll around the park or a maritime adventure. This way, you’ll have something in common to talk about. Most Ukrainian women are emotional, and if you can’t give her something fresh, your relationship will end shortly. It’s not the most appropriate approach to treat a Ukrainian female.

Don’t bring up your ex-girlfriend. Of course, it’s common for any relationship to share specific facts about both partners’ pasts, but there are a few things to keep in mind: if you exclusively reveal the negative aspects of your prior relationships, you risk making your girlfriend think you’re worse than your ex. Telling primarily positive things, on the other hand, may make your girlfriend jealous.

Finding love in the age of AI dating services

What if you could use a unique service to determine whether a match is your real love or a fantasy date? It may be achievable sooner rather than later thanks to AI dating services. So, should computer programs pick your relationship for you?


Tidio’s researchers decided to find out. As a result, they polled 1,191 respondents to get answers to the following questions:

  • What characteristics would the ideal dating AI software have?
  • What private information are users willing to give up in exchange for the promise of a perfect partner?
  • Are people prepared to put their confidence in dating apps more than they do in their intuition?

What characteristics should an excellent AI dating service have?

Dating AI is meant to handle all of the little aspects for its users. Sean Rad, Tinder’s CEO, suggested that AI will be the “great simplifier” of matchmaking and the “future of the dating business.” DNA Romance takes things a step further, claiming to have deciphered “the scent of love” by matching people based on their DNA compatibility.

The most favored AI assistance (54% of responses) is finding a match based on individual criteria. Also, 46% would like the service to assess their written bio and match them with someone who shares their interests; 45% would like to participate in the visual survey, so the AI will highlight matches that they find visually appealing. DNA matching came in last (13%).

This shows that people prefer to meet partners who share their interests in specific areas. Some people can see it as a personality test that reveals the distinctive traits of their characters. Others may judge you by your zodiac sign, how you use your leisure time or even your physical appearance.

In contrast to women, it appears that more guys are interested in finding a match based just on appearance. This supports the idea that, when choosing a potential partner, guys tend to place a little more value on appearances than women do. More than half of those who responded to the study (55%) said they would want the service to provide matches with the percentage of compatibility for different elements of their decision.

The second most wanted feature is to only display the most suitable candidates (41%), and the third is to only display matches that were discovered nearby (40%).

So, does good old-fashioned customization and filtering triumph? Not quite. The dating site eHarmony has revealed that it is developing a tool that would nudge customers and urge them to meet offline. Loveflutter, a British dating site, intends to launch a feature that analyzes the compatibility of couples based on their talks.

It’s because both dating titans understand that when it comes to enticing a possible match—with both the looks and the brains—people may require a little assistance. Tidio’s study verifies this as well.

Almost 69% of all respondents would like AI to study their dating profile and recommend adjustments to make it more appealing.

The origins of this particular statistic may lie in online user behavior. People are exposed to a well-managed assortment of images and videos when they go through various social media. They frequently show opulent lives and unachievable beauty standards.

This may lead to the urge to become more appealing in order to find a mate, both in terms of physical appearance and lifestyle. In fact, 21% of men and 18% of women polled said they would like the service to improve the appearance of their images automatically.

More than half of poll respondents (56%) said they would want chat assistance from the AI.

After all, updating the profile and receiving prospective matches is just the start. You now need to build a relationship by engaging in a very fundamental human activity, which is chatting.

And if they obtain the date of their dreams, everyone might get a little bashful and anxious. The answer? AI conversation is useful. According to the respondents, such support may be especially useful at the beginning of the talk (24%), as well as when things don’t go according to plan (12%).

Almost 96% of poll respondents would like to be able to teach the dating AI.

Up to 40% of them want to share photographs and descriptions of someone they admire. Scanning their ex’s social media and filtering possibly similar persons would be the most beneficial to 31% of respondents. However, 25% would like the AI to scan their exes’ social media accounts and discover someone who resembles their exes.

Can AI help couples live happily ever after?

Well, let’s pretend that you use an excellent AI dating service with powerful filtering capabilities and training. You distribute your information and rank the applicants. Finally, the service selects an ideal match for you!

You go on an offline date after a few good discussions and a few AI suggestions to meet in person. You put in a lot of effort, and you start to believe that something good will come of it. But then the AI proposes that you end your relationship. Would you do it?

Tidio survey respondents were sorted into three groups:

  • Even if the AI instructed them to, nearly half of them (48%) would not break up with the person they loved, but they would be more careful and check for warning signals.
  • In contrast, 45% stated they would not seek guidance from AI if they met someone they truly liked.
  • Only 7% stated they would end their relationship right away.

Additionally, those who believe they have successful romantic relationships seem to have a little edge over those who believe they have unsuccessful romantic relationships in terms of trusting their own feelings.

46% of the “happy in love group” would decide to stick with their partner instead of considering the AI guidance.

Contrarily, more than half of the “unlucky in love” group (57%) would not instantly end their relationship with their partner but would instead become more aware of them as a result of the AI’s recommendations.

75% of respondents said they would add additional data and redo matching if the service didn’t provide matches that met their expectations.

This means that people are more inclined to trust AI dating services and give them a second opportunity if their expectations are not satisfied. This assertion was validated by a more plain question:

Surprisingly, respondents acknowledged that the degree of confidence in highly sophisticated AI dating services of the future is 22% greater than the level of trust in current market alternatives (44%).

Will people go to any lengths for love?

What information are they prepared to reveal in exchange for the promise of finding the ideal partner? After all, in order to provide highly tailored outcomes, services need to have access to personal information.

The majority of Tidio respondents (49%) indicated they would never provide any of their financial information, DNA, mental health, or sexual preferences to an online dating site.

However, 70% would modify their opinions and disclose their personal information…in exchange for the promise of meeting a great match.




2022 dating statistics

Did you know that there are already over 1,500 dating services operating throughout the world? The dating industry is expected to grow to more than $9 billion by 2025. Here are the latest statistics compiled by the Statistics & Tech Data Library based on a survey of 1,191 people in 2022:

According to the Tidio poll, 52% of their respondents use dating on a regular basis.

Surprisingly, married people are the ones who say they use dating services at least once a month (33%) or once a week (26%). It’s comparable to open relationship/marriage responders (36% admit to using dating services once a month). On the other note, over 29% of the single respondents claim to have just sometimes used dating services, and 28% claim to have never used an online dating service.

They need to think about trying it, suggests a University of Chicago research on marital satisfaction. According to the survey, people who meet online are satisfied with the status of their relationships overall and are less likely to be divorced.


As many as 33% of Generation Z people claim never to have tried an online dating service.

Despite being the most digitally adept generation, it appears that they are not the ones who entrust their love life to dating services. As many as 33% say they have never used an online dating service, while 29% say they have used it up to ten times. They appear to be more in line with Gen X, of whom 24% admit to using a dating service semi-regularly, at least once a month, and 31% claim to have used one sometimes.

Only 12% of respondents say they’re happy with the dating services they’ve used.

Online daters express irritation by expressing uncertainty about whether their mate would resemble them in their photo (25%) and anxiety about matching with fake profiles (25%). One of the respondents expressed discomfort, noting that individuals nowadays prefer to hide behind screens and avoid meeting in person.

There might be a valid reason why people are afraid to confront those on the opposite side. According to a Florida State University study, 77% of women and 66% of men had been victims of catfishing. Furthermore, half of the online daters (50%) feel that many people create fraudulent profiles in order to scam others. Furthermore, as many as 48% reports receiving sexually explicit texts and photographs they did not request.

To discover a prospective long-term partner, nearly half of poll respondents (47%) said they would consider an AI dating service.

Second, on the podium was making friends (33%) while 19% of Tidio respondents said they would go for hookups and casual romances. What’s even more intriguing is that 24% of married men and 16% of married women would choose to join an AI dating service for a casual sex connection.


Exercises on effective communication for international couples

Couples communication exercises are crucial if you want to better understand your Slavic girlfriend. It is one of the essential components of a healthy relationship. Relationship communication exercises may significantly improve your communication skills. Greater communication will result in a more harmonious relationship and a better understanding.

Communication entails listening, speaking, and comprehending. But you can’t constantly practice effective communication with your Slavic girlfriend, aren’t you right? Additionally, you must cooperate to guarantee appropriate and productive communication. Exercise in relationships can help couples communicate in any life situation.

Learning about the various communication exercises is essential since it will enable you to:

  • deal with challenges inside the relationship;
  • find the best way to mend them;
  • maintain an open line of communication where we feel at ease;
  • repair or eliminate negative communication patterns like screaming and placing blame.

Couples communication exercises may do all of this and much more. As these exercises take place, your communication skills will improve, and you will learn to understand one another.


Words are comprehended, of course, but as communication improves, you will understand the meaning behind those words. This covers how your Slavic woman feels and why certain things are uttered. Find the best communication exercises for couples below and start using them to better your relationship with a Slavic lady:

Talk about your emotions

Sharing your emotions is one of the communication exercises for foreign couples that you must engage in.

This may not come quickly for many, and it may take years for the two to discuss their sentiments openly. Go on a romantic trip to support and strengthen your relationship and share your innermost feelings and vulnerable side with your Slavic girlfriend. It will help you understand her and strengthen your connection.

Learning and practicing these communication exercises for couples will help you deal with tough situations. Poor communication may do far more than limit your capacity to deal with everyday concerns.

Use mirroring, affirmation, and empathy to your advantage

Set aside some time to chat with your Slavic girlfriend and choose a topic to discuss. Once you’ve decided on a topic, you should start talking. Rather than talking as usual, use mirroring, validation, and empathy to provide structure to the conversation.

Mirroring is when you repeat what your girlfriend said back to her in your own words, expressing curiosity/interest. In a discourse, validating means demonstrating comprehension. All that is required is a simple “I understand what you’re saying.” Last but not least, empathy is showing interest in your girlfriend’s feelings by asking her, “How does it make you feel?”

This is one of the finest exercises for improving communication skills and instilling a strong feeling of empathy in couples.

Take turns

When it comes to good communication, one important thing to remember is to take turns. That is addressed in these communication exercises for couples.

Set a timer for a few minutes, then decide who will go first. Start the timer and begin speaking without being interrupted by the other. Your Slavic girlfriend won’t be able to speak since it is not yet her turn. She may express acknowledgment, understanding, and empathy through nonverbal cues. This teaches you to be considerate of your girlfriend’s time and to listen as you wait your turn. It also demonstrates respect. When the timer goes off, restart it, and your Slavic woman will have her turn.

Use “I” rather than “You”

People usually use words like “you,” “should,” and “could” during arguments, yet doing so makes the other person feel attacked and compelled to defend themselves. As a result, the debate will grow and no one will pay attention to the problem.

Changing the language you use is another great communication exercise for couples. Your Slavic woman would then comprehend that “you” are not ok and that “you” need to be heard.

Write down what you love and hate about each other

You and your Slavic girlfriend must write down three things you love and hate about each other. Praise her for the things she does well and let her know why you disagree with the other things when she reads them out. Of course, neither of you should ever take offense and should accept criticism with grace.

To prevent being offended or wounded, take care to be prepared before doing this couple’s communication activities. Keep in mind that your goal in this situation is to improve your communication. This specific activity has been shown to be one of the best exercises for couples since it improves communication.

Think about the things that you say

Do you recall what your Slavic girlfriend said to you that was disrespectful, below the belt, and just plain rude? You should both make a list and then read it aloud. Then it’s your time to tell how a single phrase negatively impacted you. We sometimes say things we don’t intend out of anger, not realizing how damaging these comments may be.

Here are a few additional communication tactics for international couples:

  • not speaking at the same moment as your Slavic woman and listening to comprehend rather than reacting;
  • keep the overall aim in mind. Communicate in order to strengthen rather than damage your love tie;
  • take care with your wording. Avoid name-calling or repeating previous misdeeds in the present;
  • when speaking, try to understand each other’s anxieties, ambitions, values, and dreams. Observe and learn about each other’s personalities.

The following activities for couples’ communication will help you resolve unresolved conflicts or assess how successful your relationship is.


Smart tips for effective communication with your Slavic girlfriend

Even the happiest international couples can benefit from some advice on how to communicate with one another. You frequently lose sight of the Slavic lady you are dating when life gets hectic and you are under stress. Even though you care about each other and support one another, you occasionally neglect to communicate with one another. It’s simple to take each other for granted when you’re mentally exhausted or just need some alone time.

But if you’re not communicating with one another, your relationship is lacking a crucial support system, therefore it’s time to restart!

It’s not necessary to feel forced into conversation. You may return to a moment when the discussion flowed naturally and effortlessly while having fun and enjoying yourself. You undoubtedly spent hours talking to each other when you first started dating a Slavic lady, and you may still act that way in a committed relationship. You may not believe it, but you can communicate more in relationships than ever before with the correct effort and attention to excellent communication. The finest advice is simple to implement and begins with working as a team. You want to make sure that you and your Slavic girlfriend are on the same page and that you prioritize communicating together.


Here are some terrific couples’ communication strategies to help you rediscover your connection and find your happiness together.

Always remember to respect one another

It appears to be innate, yet far too many of us lose respect for one another along the road. It might be for a big reason or just because you take each other for granted. If you can prioritize each other’s needs and reflect on what is excellent and positive about this Slavic lady you are dating, communication will be easy and you will put each other first in the process.

Exchange sweetheart messages

How much does receiving a love message from your Slavic girlfriend make you happy? Even if it’s been a while, send her a text to let her know you’re thinking about her. Leave her a love letter out of the blue in the morning for no apparent reason. She responds best to spontaneous love messages, and she will undoubtedly want to reciprocate. If you want to start conversing again, catch her off guard and let this small gesture brighten her day.

Simply tell her you love her every day

One of the most beneficial couple communication strategies is to express your affection for one another more frequently. Look your Slavic lover in the eyes and say “I love you,” and watch how her entire mood transforms. She begins to consider how much she adores you and begins to speak to you more frequently. It’s such a lovely and straightforward gesture that you should do it anyhow. Simply taking the time to share your love, gaze into each other’s eyes, and kiss a bit longer can result in communication that flows far more easily than ever before.

Discuss topics that bring you two joy

Do it if you enjoy discussing current affairs or political opinions. Go ahead and discuss your employment, the sector, or the stock market if it makes you both pleased to do so. Finding some kind of common ground can help to start the dialogue because there is no right or wrong answer here. The discussion will flow more easily and be more pleasurable if you chat about the things that bring you together and that brought you together in the first place.

Consider who you are to each other

If your relationship is going well, you are partners, a team, a support system, and lovers to one another. Though you could be confused with some of those at times, give these duties some thought. Use this as motivation to go ahead by imagining how much different your life would be without your Slavic girlfriend. One of the finest couples’ communication ideas is to consider how much better your life is with each other—and then chatting is no longer a duty, but rather something you look forward to doing with the woman you love and actually need in your life!