Finding love in the age of AI dating services

What if you could use a unique service to determine whether a match is your real love or a fantasy date? It may be achievable sooner rather than later thanks to AI dating services. So, should computer programs pick your relationship for you?


Tidio’s researchers decided to find out. As a result, they polled 1,191 respondents to get answers to the following questions:

  • What characteristics would the ideal dating AI software have?
  • What private information are users willing to give up in exchange for the promise of a perfect partner?
  • Are people prepared to put their confidence in dating apps more than they do in their intuition?

What characteristics should an excellent AI dating service have?

Dating AI is meant to handle all of the little aspects for its users. Sean Rad, Tinder’s CEO, suggested that AI will be the “great simplifier” of matchmaking and the “future of the dating business.” DNA Romance takes things a step further, claiming to have deciphered “the scent of love” by matching people based on their DNA compatibility.

The most favored AI assistance (54% of responses) is finding a match based on individual criteria. Also, 46% would like the service to assess their written bio and match them with someone who shares their interests; 45% would like to participate in the visual survey, so the AI will highlight matches that they find visually appealing. DNA matching came in last (13%).

This shows that people prefer to meet partners who share their interests in specific areas. Some people can see it as a personality test that reveals the distinctive traits of their characters. Others may judge you by your zodiac sign, how you use your leisure time or even your physical appearance.

In contrast to women, it appears that more guys are interested in finding a match based just on appearance. This supports the idea that, when choosing a potential partner, guys tend to place a little more value on appearances than women do. More than half of those who responded to the study (55%) said they would want the service to provide matches with the percentage of compatibility for different elements of their decision.

The second most wanted feature is to only display the most suitable candidates (41%), and the third is to only display matches that were discovered nearby (40%).

So, does good old-fashioned customization and filtering triumph? Not quite. The dating site eHarmony has revealed that it is developing a tool that would nudge customers and urge them to meet offline. Loveflutter, a British dating site, intends to launch a feature that analyzes the compatibility of couples based on their talks.

It’s because both dating titans understand that when it comes to enticing a possible match—with both the looks and the brains—people may require a little assistance. Tidio’s study verifies this as well.

Almost 69% of all respondents would like AI to study their dating profile and recommend adjustments to make it more appealing.

The origins of this particular statistic may lie in online user behavior. People are exposed to a well-managed assortment of images and videos when they go through various social media. They frequently show opulent lives and unachievable beauty standards.

This may lead to the urge to become more appealing in order to find a mate, both in terms of physical appearance and lifestyle. In fact, 21% of men and 18% of women polled said they would like the service to improve the appearance of their images automatically.

More than half of poll respondents (56%) said they would want chat assistance from the AI.

After all, updating the profile and receiving prospective matches is just the start. You now need to build a relationship by engaging in a very fundamental human activity, which is chatting.

And if they obtain the date of their dreams, everyone might get a little bashful and anxious. The answer? AI conversation is useful. According to the respondents, such support may be especially useful at the beginning of the talk (24%), as well as when things don’t go according to plan (12%).

Almost 96% of poll respondents would like to be able to teach the dating AI.

Up to 40% of them want to share photographs and descriptions of someone they admire. Scanning their ex’s social media and filtering possibly similar persons would be the most beneficial to 31% of respondents. However, 25% would like the AI to scan their exes’ social media accounts and discover someone who resembles their exes.

Can AI help couples live happily ever after?

Well, let’s pretend that you use an excellent AI dating service with powerful filtering capabilities and training. You distribute your information and rank the applicants. Finally, the service selects an ideal match for you!

You go on an offline date after a few good discussions and a few AI suggestions to meet in person. You put in a lot of effort, and you start to believe that something good will come of it. But then the AI proposes that you end your relationship. Would you do it?

Tidio survey respondents were sorted into three groups:

  • Even if the AI instructed them to, nearly half of them (48%) would not break up with the person they loved, but they would be more careful and check for warning signals.
  • In contrast, 45% stated they would not seek guidance from AI if they met someone they truly liked.
  • Only 7% stated they would end their relationship right away.

Additionally, those who believe they have successful romantic relationships seem to have a little edge over those who believe they have unsuccessful romantic relationships in terms of trusting their own feelings.

46% of the “happy in love group” would decide to stick with their partner instead of considering the AI guidance.

Contrarily, more than half of the “unlucky in love” group (57%) would not instantly end their relationship with their partner but would instead become more aware of them as a result of the AI’s recommendations.

75% of respondents said they would add additional data and redo matching if the service didn’t provide matches that met their expectations.

This means that people are more inclined to trust AI dating services and give them a second opportunity if their expectations are not satisfied. This assertion was validated by a more plain question:

Surprisingly, respondents acknowledged that the degree of confidence in highly sophisticated AI dating services of the future is 22% greater than the level of trust in current market alternatives (44%).

Will people go to any lengths for love?

What information are they prepared to reveal in exchange for the promise of finding the ideal partner? After all, in order to provide highly tailored outcomes, services need to have access to personal information.

The majority of Tidio respondents (49%) indicated they would never provide any of their financial information, DNA, mental health, or sexual preferences to an online dating site.

However, 70% would modify their opinions and disclose their personal information…in exchange for the promise of meeting a great match.