The way we conduct our romantic relationships is changing, and it’s clear that digital technologies have a key part to play in this change. Online dating popularity has been constantly growing during the past years.
In August 2017 Kaspersky Lab has undertaken a study into people’s online dating habits and identified a portrait of a typical online dater. The research assessed the attitudes of 21,081 Internet users aged over 16 years old from 32 countries and found that as many as 32% of them are dating online.
According to the results of the study, people that date online are most likely to be:
- 33.8 years old on average
- Working full-time (63%)
- Slightly more likely to be male than female (39% of men date online vs 25% of women)
- Device-savvy – they have around 5 mobile devices compared to the usual 3 per household
- They are most likely to work as medium-level managers (20%) or be highly qualified specialists such as scientific workers, teachers and engineers (19%)
Many people that are on the online dating scene are young, as the 33.8 average age suggests, with 43% of 25-34 year olds using online dating services. Meanwhile, people that class themselves as the head of a company or business owners make up a surprisingly large one-in-ten (11%) of the online dating population. Interestingly, we also found that 31% of people that are married or living with a partner are using online dating.
So why are these people going online to start up relationships with others? Certainly, online dating provides all the convenience of making it quick and easy to meet people. Plus, it’s an activity that’s available across multiple devices, at all times of day and night.
Kaspersky Lab asked people why they turn to online dating and while half (48%) said they mostly use online dating for fun, other reasons were also evident, with some saying they are looking for more meaningful relationships, and around one-in-ten simply looking for sex (13%).